Industri Makanan Halal: Perbandingan Indonesia dan Malaysia

Isti Fatonah, Agus Trihartono, Abubakar Eby Hara

Abstract


Penelitian ini bertujuan untuk mengeksplorasi dan membandingkan industri makanan halal Indonesia dan Malaysia. Industri makanan halal di kedua negara akan dibandingkan menggunakan tiga indikator yaitu sertifikasi halal, regulasi halal, serta strategi nation branding. Ketiga indikator ini akan di analisa menggunakan konsep good governance dan nation branding. Hasilnya, dalam sertifikasi halal, Indonesia dan Malaysia merupakan salah satu yang terbaik di dunia. Dalam hal regulasi halal, Malaysia memiliki regulasi yang sudah jelas sehingga memudahkan pihak luar yang ingin mendaftarkan kehalalalan produk mereka. Sementara itu, regulasi halal Indonesia masih kurang jelas. Dalam hal nation branding, Malaysia sudah mulai mengukuhkan posisinya di kancah dunia melalui branding ‘global halal hub’. Sementara Indonesia juga ingin mengikuti langkah branding yang sama. Indonesia dan Malaysia sama – sama negara mayoritas muslim. Dan ada indikasi justru hal ini malah memperlambat pertumbuhan industri halal.

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DOI: https://doi.org/10.21776/ub.jgf.2023.003.02.3

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